I make beautiful branding, pretty packaging, and cohesive marketing. I keep things clean, with just enough mess; feminine, but not girly at all.

I created a cohesive look & feel for a divided brand.

 

The packaging for the older and newer products look like different brands, so I hand painted fruits and vegetables to match the original brand identity, and illustrated silhouette farmers to match the newer products. 

These pieces were used in outdoor media campaigns covering San Francisco, Boston, and New York City. The graphics were designed to convey the positioning of "farm to bottle."

I also curated a look and feel for their social media presence.

 

 
Illustration and creative direction

Illustration and creative direction

I did the creative direction for this animation.

Illustration and creative direction for outdoor campaign in New York City.

Illustration and creative direction for outdoor campaign in New York City.

Illustrations for social media

Illustrations for social media

Creative direction for outdoor campaign in Boston.

Creative direction for outdoor campaign in Boston.

Creative direction for outdoor campaign in San Francisco

Creative direction for outdoor campaign in San Francisco

Production design for new packaging

Production design for new packaging

illustrations & creative direction for Purity Organic's outdoor campaign for Fall 2016 in New York, Boston, and San Francisco.

illustrations & creative direction for Purity Organic's outdoor campaign for Fall 2016 in New York, Boston, and San Francisco.

Creative direction and illustration for Purity Organic's 2016 outdoor campaign. Double Decker Bus in San Francisco

Creative direction and illustration for Purity Organic's 2016 outdoor campaign. Double Decker Bus in San Francisco

I designed marketing materials and packaging concepts
for the rebrand of a trendy eyewear company.

 

After receiving a facelift to the Zenni brand, they needed marketing, social media assets, and packaging to match.

 

 

I created content and packaging for an upscale natural food company.

 

I helped to create a visual voice for the social, web, and marketing presence of Dave's Gourmet's line of hot sauces, pasta sauces. and overnight oatmeal. I made updates to their packaging, and created supporting POP and web-based visuals.

 
Falling-fruit-group.jpg

I took a logo and made it a lifestyle brand.

 

I gave Pibu Skincare a voice as a fun and accessible brand. I developed cohesive packaging and display concepts for several different product lines, directed photo shoots, and curated a social media presence. 

 
Creative & photo shoot direction

I built an upscale brand for a modern hotel

 

I created a brand identity for a hotel, bar, bistro, and event space that is upscale, modern, and clean.

I did all the creative direction and graphic design.

galleria.jpg
Lima03.jpg
 

I designed labels for a fun line of wines

 

I hand painted textures and created die cut labels to help the numerology-inspired wines stand out on the shelf. I also developed a light-hearted and punny tone of voice for the brand.

 
Stockholm02.jpg

I gave a dive bar an upscale re-brand.

 

I took an almost non-existant branding system for a dive bar and gave it a much needed facelift. I created a more feminine look and feel for the branding, and a full system of menus and signage. I also designed their website, they previously had no web presence. 

I also worked with the marketing director to advise on the interior design facelift. We restored the brick walls and installed clean new furniture.

 

 

I designed unexpected packaging for a high-end brand

 

I wanted to create a packaging system that was different than any other tea packaging out there. I went with flat stacking boxes for efficiency. A luxurious pattern and a wrap around band make the box feel like a present. The user gets to feel special just for drinking tea.

 

I designed an all-in-one infographic packet for first time diamond buyers.

 

I designed a packet including infographic cards, a fold out map, and textbook that inform diamond buyers. This was created for an independent jewelry store and their clients.